How You Can Get Tails Wagging Over Your Business
Fur-e-tails is the only vehicle in the United States exclusively targeting Michigan pet owners. Each monthly issue is sent via email to pet lovers across southeastern Michigan who want to get all the latest news and updates on pet health and welfare, new products, legislative issues, events and much more.
Your ad or sponsorship reaches thousands of Michigan pet lovers including:
Pet owners Rescue organizations Pet service providers |
Animal shelters Vets and veterinary hospitals |
MICHIGAN Loves Pets -- Did you know:
- 2,082,000 households have a pet (55%)
- 1,363,000 households have at least one dog (36%)
- Michigan is among the top 10 states in cat ownership with 2.5 million cats
- 1,177,000 households have at least one cat (31.1%)
(Source: American Veterinary Association)
Why Target Pet Owners?
- Pet spending has more than doubled from 17 billion annual in 1994 to a projected $35.9 billion for 2005
- The pet industry is 60% larger than the toy industry ($20 billion) and 33% larger than the candy industry ($24 billion)
- Pet spending will growth at least 5-6% annually in the future
- Pet owners:
- Earn higher incomes ($53,000 average vs. $41,000 for non-owners)
- Are typically married (60% vs. 49% for non-owners)
- Have kids at home (48% vs. 36% for non-owners)
(Sources: American Pet Products Manufacturers Association 2005-06 National Pet Owners Survey; Yankelovich study as reported in Brandweek, 2002)
All Ears?
Find Out How Fur-e-tails Can Get them Eating Out of Your Hands!
For information on the many Fur-e-tails advertising and sponsorship opportunities, contact: Advertising Manager Wendy Baca at ads-fur-e-tails@oaklandpetfund.org or 248-346-7996.
Proceeds benefit the Oakland Pet Fund, bringing the No-More-Homeless Pets movement to Michigan.
